Headlines is helping Britain’s biggest electrical retailer to be even more successful. The CiB Proud Supporter agency has just completed its 25th issue of ‘The Plug’ this year for DSG international plc (DSGi), the company behind the well-known brands of Currys and PC World.
The popular publication aims to provide DSGi’s colleagues with better knowledge and a greater understanding of specific products they are selling, along with guidance and tips on sales demonstrations.
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Headlines’ initiative helps clients source IC funding |
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Leading internal communications agency headlines is breaking new ground by offering advertising and sponsorship support to help fund employee publications and web channels.
The Milton Keynes-based agency and CiB proud supporter has recruited revenue generation specialist Vicki Orbell to launch an advertising sales and partnership publishing operation.
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HEADLINES KEEPS ON WINNING |
 It’s been a great month for headlines corporate news. The leading employee communications agency has won important contracts with two high-profile clients – AXA Life and Whitbread.
headlines won a tough pitch to design a sixteen-page magazine for AXA Life employees. Called “Pulse”, the magazine will be distributed five times a year to more than 3,500 AXA staff working in the pensions and investment industry.
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ENDORSEMENT OF THE IMPORTANCE OF EMPLOYEE ENGAGEMENT |
• “Organisations should place employees at the centre of their business plans”
• “Improving staff engagement is key to the UK’s economic recovery”
• “Employee engagement is the key to innovation and competitiveness”
Headlines Corporate Communications welcomes the key messages that have come from the MacLeod Review of employee engagement, an independent report to Government on the potential benefits for organisations and individuals of employee engagement. However, helping employers involve their employees fully in the future of the firms they work for has underpinned the headlines’ ethos for the last 14 years.
Peter Doherty, headlines’ Managing Director, explains: “This report confirms what I have always passionately believed; that employee engagement should be placed firmly at the core of business performance. Successful employee engagement rests entirely on good communications, tailored to suit the bespoke needs of each company and its diverse workforce. In a world where it is increasingly difficult to achieve and sustain competitive advantage, the way we communicate has never been so critical to the health and success of our organisations.
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CHEERS – RELAUNCHED AND REINVIGORATED |
Carlsberg UK is delighted with its relaunched employee newspaper Cheers, after it was refreshed and revised by headlines to reflect the current climate of change within the company and make it more relevant to all business areas.
The challenge for headlines was to retain a loyal core audience while engaging sections of the workforce who didn’t feel it was particularly pertinent to them in their individual roles. So, the headlines’ team invited Carlsberg UK in to brainstorm ideas.
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